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Marketing Communications Integrating Online and Offline, Customer Engagement and Digital Technologies

PR Smith, Ze Zook

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Kogan Page
  • 9781398611726
  • 9781398611719
  • Published at
  • Pressing
  • 2024
  • 8

About this book

Covers all aspects of marketing from the planning stages and implementation to measuring data and campaign performance

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