Each chapter starts with a statement of objectives Mini-case studies throughout to link theory with practice Each chapter ends with a set of review questions to test understanding of key concepts Combines the brand recognition of Malhotra and Birks with the expertise and recognition of Hemsley-Brown – who has a vast experience of teaching marketing research at all levels Real-life International Marketing Research examples throughout, supplemented by a variety of case types End of chapter treatment of ‘Ethics in Marketing Research’ and ‘Internet and New Technology Applications’ End of chapter exercises to test out personal and team development