Key features:   Fully updated content throughout including sustainable tourism, marketing, industry sectors and how social media is impacting upon tourist behaviour. Comprehensive coverage of the essential elements of tourism including the social and environmental consequences of tourism, events, transport, accommodation and special interest tourism. Each chapter identifies an important classic paper which has acted as a milestone in tourism thinking. The academic theory is strongly supported by three case studies per chapter and is accompanied by stunning colour photography and figures helping students to apply their knowledge to real tourism situations.