Direct, Digital & Data-Driven Marketing
Lisa SpillerInformation
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Publisher
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ISBN
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ePub ISBN
- SAGE Publications
- 9781529712292
- 9781529708172
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Published at
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Pressing
- 2020
- 5
About this book
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
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