Preface ..................................................................................................xi Introduction ........................................................................................xiii Chapter 1 Working Together to Create Value for Customers .............1 Chapter 2 Sales and Marketing Don’t Always Get Along .................37 Chapter 3 Taking a Look Under the Hood of the Interface .............59 Chapter 4 Mending the Rift Between Sales and Marketing..............93 Chapter 5 Assessing Your Sales-Marketing Interface ......................119 Chapter 6 Challenges to Your Sales-Marketing Interface ...............147 Appendix The Sales-Marketing Huddle: Workshop Template .......165 About the Authors .......173 Notes.......175 References .......179 Index .......185