Artificial Intelligence Marketing and Predicting Consumer Choice
Steven StruhlInformation
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Publisher
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ISBN
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ePub ISBN
- Kogan Page
- 9780749479565
- 9780749479558
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Published at
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Pressing
- 2017
- 1
About this book
Serves to integrate widely disparate approaches to predicting consumer choice via artificial intelligence marketing, showing the strengths, weaknesses and best applications of each method and point of view.
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