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Understanding Markets and Strategy

Malcolm Morley

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Kogan Page
  • 9780749471538
  • 9780749471521
  • Published at
  • Pressing
  • 2014
  • 1

About this book

Explains how to develop your strategy process based on your analysis of markets and align your marketing actions with your company's strategy

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