Social Media Strategy
Julie AthertonInformation
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Publisher
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ISBN
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ePub ISBN
- Kogan Page
- 9780749497088
- 9780749497071
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Published at
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Pressing
- 2019
- 1
About this book
Create a long term customer engagement strategy rather than short term activity with minimal ROI, using interviews with global practitioners, template examples and case studies from National Geographic, Lush, South West Airlines, Dreams Beds and Mumsnet
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