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Building Brand Experiences

Darren Coleman

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Kogan Page
  • 9780749481575
  • 9780749481568
  • Published at
  • Pressing
  • 2018
  • 1

About this book

Helps readers to understand why brands that compete through brand experiences, rather than physical features, win in today's markets

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