The Gen Z Frequency
Gregg L. Witt, Derek E. BairdInformation
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Publisher
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ISBN
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ePub ISBN
- Kogan Page
- 9780749482497
- 9780749482480
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Published at
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Pressing
- 2018
- 1
About this book
Includes frameworks to analyze the most influential youth marketing trends such as digital culture, social media, and the subsequent impact, or 'stickiness', of Gen Z campaigns
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