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Persuasive Copywriting

Andy Maslen

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Kogan Page
  • 9780749483678
  • 9780749483661
  • Published at
  • Pressing
  • 2019
  • 2

About this book

Explains how to amplify engagement by tapping into consumer emotions with practical, psychology-driven techniques

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