In-depth discussions of current and emerging issues help students understand the way mobile, social, and intelligent technologies are reshaping corporate communications. · UPDATED - Intelligent Communication Technology boxes provide glimpses into fascinating technologies that are changing the way businesses communicate. New boxes examine innovations ranging from augmented writing tools to résumé bots. · NEW - An “Empowering Communicators with Intelligent Communication Technology” 4-page visual shows 15 applications of AI and smart technology, including new systems that students are likely to encounter in their job searches. Current references and examples keep the text highly relatable and applicable to the real world. · Chapter-opening vignettes set the stage for important business communication topics throughout the text, using real, contemporary examples. · NEW - Real-life examples and nearly 90 new figures give students a deeper understanding of business and mobile communication, social media, and how these skills and concepts relate to their personal and professional lives. · NEW - 10 new Communication Close-Ups, featuring such firms as KLM Royal Dutch Airlines, John Deere, Patreon, Stitch Fix, and BP, show students how professionals apply the same skills they are reading about in the chapter. · NEW - Communication Cases challenge students to craft messages for mobile devices, giving them first-hand practice of essential business communication skills. Half of the Cases now feature real companies in a wide variety of industries. Student-focused features help to facilitate learning. · NEW - Build Your Career activities help students create employment-communication packages so they’re ready to apply for jobs by the end of the course. · NEW - Apply Your Skills Now highlight boxes help students apply their newly developing communication skills in other classes and in their personal lives. · NEW - Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks -- from writing business email to planning reports and presentations. · Chapter previews present clear learning objectives and include Close-up Vignettes that feature successful professional role models for students. · NEW - Nearly 150 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills. A flexible organization lets instructors tailor the material to fit how they teach their course. · A Course Planning Guide allows instructors to tailor the text to their course’s custom needs. · An efficient organization of topics makes the text easily adaptable to courses of all lengths. MyLabTM Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. · Teach your course your way: Your course is unique. So whether you’d like t