A solid framework helps students focus on the essentials and think about the data-rich world they’ll discover in the workplace · An improved organization or “data first” presentation of topics motivates students and provides them with a foundation in real business decisions on which to build their understanding. · A streamlined design clarifies the purpose of each text element. · Examples reflect the changing world and real-life business challenges; the result is a text that is realistic and useful. · An increased focus on central ideas and core material. Influenced by the GAISE 2016 Report, the 4th Edition features tightened discussions on statistical methods, how to apply them, and the assumptions and conditions that make them work — to get students there as quickly as possible. Grounded in modern business, this text provides a real-world context for statistical concepts · Examples, exercises, and applications use real and recent data to tie the concepts to the way statistics is used to make better business decisions. o Chapter-Opening Vignettes present scenarios using real-world information and well-known companies such as Amazon, Zillow, Keen Inc., and Whole Foods Market, to illustrate a managerial statistical issue. o End-of-Chapter Brief Cases use real data and ask students to investigate a question or make a business decision. o More in-depth than Brief Cases, Case Studies provide students with realistically large datasets and challenge them to respond to open-ended business questions using the data. · An emphasis on better statistical thinking trains students to apply statistics correctly. · Ethics in Action illustrate the judgment needed in statistical analysis. Questions are included for study and reflection. Integrated technology helps students use real statistics software · Tech Support reflects the latest technology releases and includes step-by-step guidance for XLSTATTM for Pearson, an Excel add-in offered (bundled) with the textbook. MyLabTM Statistics is not included. Students, if MyLab Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Statistics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. · StatCrunch Projects provide opportunities for students to analyze big data, practice statistical thinking, and make data-informed decisions. Each project consists of a series of questions about a large data set to provide a deeper dive on business statistics topics.