State of the art approach: The book contains some of the most recent theories and techniques of strategy, particularly focusing on Strategy Position and Choices. New chapter on entrepreneurship and innovation: The chapter is covering topics such as opportunity recognition and innovation dilemmas. Up-to-date references: The updated material reflects recent developments, helping your students access the latest research findings. Cases and examples: Updated content with a fresh look, referring to the challenges raised by the COVID-19 pandemic. Clear layout and design: The reader-friendly content complements a variety of illustrations, making use of colour to help your students understand the core issues presented and ease their navigation through the text.