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Innovation Management and New Product Development

Paul Trott

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Pearson UK
  • 9781292251561
  • 9781292251561
  • Published at
  • Pressing
  • 2021
  • 7

About this book

Relevant, real-life understanding of concepts ·         New developments in the discipline: The book focuses on the most recent developments and insights in innovation field. ·         Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation. ·         Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world. ·         Practical approach: ‘Innovation in action’ boxes illustrate how real companies are managing innovation today. Put theory into practice ·         In-depth case studies: Every chapter contains case studiesthat show the subject in action within actual firms. ·         Illustrations and images throughout the book enliven the text and help students understand more complex concepts. ·         Questions to evaluate understanding: ‘Pause for thought’ questions within the text help students reflect on what they have just read and check their understanding. ·         Instructor’sresources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching. User-friendly structure of the textbook ·         Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter. ·         End-of-chapter summaries provide a useful means of revising and checking understanding. ·       Further reading at the end of each chapter offer the opportunityto refer to more specialised sources of information.

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