A framework that fosters deep understanding throughout the course To help students understand and remember the essential concepts of the course, Communication: Principles for a Lifetime is organised around five fundamental communication principles: 1. Be aware of your communication with yourself and others. 2. Effectively use and interpret verbal messages. 3. Effectively use and interpret nonverbal messages. 4. Listen and respond thoughtfully to others. 5. Appropriately adapt messages to others. These principles are introduced and explained early in the text, and are referred to throughout the later chapters as students learn about interpersonal relationships, group and team discussions, and public presentations. Marginal icons remind students when one of the five principles is particularly relevant, and help them make connections between core concepts and practical applications. This principles-centred framework helps students see the “big picture,” and understand the role and importance of communication — both as they sit in the classroom and as they live their lives.