Brief contents Preface About the authors Acknowledgements Part 1 Digital marketing fundamentals 1.  Introducing digital marketing 2.  Online marketplace analysis: micro-environment 3.  The digital macro-environment Part 2 Digital marketing strategy development 4.  Digital marketing strategy 5.  Digital media and the marketing mix 6.  Relationship marketing using digital platforms Part 3 Digital marketing: implementation and practice 7.  Delivering the digital customer experience 8.  Campaign planning for digital media 9.  Marketing communications using digital media channels 10.  Evaluation and improvement of digital channel performance Glossary Index