PART I   CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter   1   Introduction to Contemporary Public Relations Chapter   2   Practitioners of Public Relations   Chapter   3   Organizational Settings    Chapter   4   Historical Origins and Evolution    PART II   FOUNDATIONS Chapter   5   Professionalism and Ethics   Chapter   6   Legal Considerations Chapter   7   Theory: Adjustment and Adaptation Chapter   8   Theory: Communication and Public Opinion Chapter   9   Internal Relations and Employee Communication Chapter 10 External Media and Media Relations PART III   MANAGEMENT PROCESS Chapter 11 Step One: Defining Public Relations Problems Chapter 12   Step Two: Planning and Programming Chapter 13 Step Three: Taking Action and Communicating Chapter 14 Step Four: Evaluating the Program PART IV   THE PRACTICE Chapter 15 Business and Industry   Chapter 16 Government and Politics Chapter 17 Military Public Affairs Chapter 18 Nonprofits and NGOs    Chapter 19 Health Care   Chapter 20 Education    Chapter 21 Associations and Unions