A Practitioner's Guide to Account-Based Marketing
Bev Burgess, Dave MunnInformation
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Publisher
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ISBN
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ePub ISBN
- Kogan Page
- 9781398600898
- 9781398600874
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Published at
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Pressing
- 2021
- 2
About this book
Provides step-by-step guidance on harnessing account-based marketing techniques and setting up ABM programmes to deliver successful B2B marketing
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