Relationship Marketing
John EganInformation
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Publisher
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ISBN
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ePub ISBN
- Pearson UK
- 9780273737827
- 9780273737780
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Published at
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Pressing
- 2011
- 4
About this book
Part I - Relationships Chapter 1 - 100 Years of Marketing Chapter 2 -Relationships in Marketing Chapter 3 - Relationships Chapter 4 - Relationship economics Chapter 5- Strategy continuum Chapter 6 - Relationship drivers Chapter 7 - Customer partnerships Chapter 8 - Internal partnerships Chapter 9- Supplier partnerships Chapter 10 - External Partnerships Chapter 11 - Relationship technology Chapter 13 - Conceptual Developments
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