PART 1:  Understanding Innovation and Creativity Chapter 1:  Innovation in context Chapter 2:  Creativity and innovation PART 2:  Strategic Focus – Setting a Direction Chapter 3:  Strategy and innovation Chapter 4:  Technology strategy PART 3:  Structure for New Product Development – Frameworks Chapter 5:  Innovation process management Chapter 6:  Optimising innovation decision-making and portfolio management Chapter 7:  Innovation performance measurement PART 4:  Aligning People – Culture and Structure Chapter 8:  People, leadership and structure for innovation Chapter 9:  Culture and climate for innovation Chapter 10:  Innovation in a global world PART 5:  Execution Within a Structured Development Process Chapter 11:  Market learning Chapter 12:  Design and manufacture for innovation Chapter 13:  Supply chain management and innovation Chapter 14:  Knowledge management and learning for innovation