Preface Section A – The Context of Sport 1 Introduction: The Commercialisation of Sport, John Beech & Simon Chadwick 2 Governance in Sport, John Beech 3 Ethics in Sport, Leon Culbertson, Mike McNamee & Emily Ryall 4 The Role of the State in Sport, Chris Parker & Alan Barnard 5 The Economics of Competitive Balance in Sport, Jon Guest 6 The Impacts of Sport, Robert Kaspar & Sebastian Kaiser Section B - Business Functions applied to Sport 7 Organisational Behaviour in Sport Organisations, John Old 8 Human Resource Management in Sport, Terrence Wendell Brathwaite 9 Branding and Marketing in Sport, Norm O’Reilly, Ted Graham & Lindsay Rennie 10   Sports Finance, Michael Barker 11   Managing small and not-for-profit sports organisations, Cameron O’Beirne 12   Strategy and Environmental Analysis in Sport, Andy Adcroft 13   Managing Sport Operations: Quality, Performance and Control, Terri Byers 14 The Internet, Online Social Networks, and the Fan Digital Experience, Boris Helleu & Maxence Karoutchi Section C – Sport Management Issues 15 Sports and the Law, Karen Bill & Simon Gardiner 16   Sport Event and Facility Management, Dave Arthur 17   Sport Sponsorship and Endorsement, Des Thwaites & Yue Meng 18   Sport Broadcasting, Harry Arne Solberg 19   Risk Management in Sport, Dominic Elliott 20   The Sports Betting Industry, David Morris 21   Sports Retailing and Merchandising, Leigh Sparks 22   Sports Media and PR, Steve Dittmore 23   The Internationalisation of Sport, Simon Chadwick 24 Sports Agents and Intermediaries, Anna Semens