1. The impact of internet-based media and new delivery devices. The changing media landscape is reflected in every chapter, showing the ongoing and accelerating transition of virtually all mass communication online. The expansion of options for consuming media (smartphones and tablet devices, especially) is also taken into consideration throughout this new edition. (ex. pp. 179-182) 2. Greater emphasis on world events and the globalization of mass media. This edition demonstrates how mass media are at the heart of so much that is happening in the world today. Throughout the text you will see how world events are tied into the mass media. A sampling of examples includes: and internet cafe in Yangzhou Zity, street protests in Azadi Square, the Thor Data Center outside of Reykjavik, the Stryker Brigade leaving Iraq, the Arab Spring in Tahrir Square, and Blog del Narco in Mexico. (ex. p. 350) 3. New and Updated Features. In the Eleventh Edition, chapter features have a new parallelism. Every chapter carries new Media Counterpoints (ex. p. 278) that pose contentious issues, offer leading arguments, and ask questions to help you frame your own position; a Media People (ex. p. 272) feature focusing on someone pivotal in our understanding of mass media; as well as a Media Timeline (ex. pp. 266-267), designed to help you place media developments in a context of social, political and cultural history. Finally, new Media Tomorrow (ex. p. 276) features look at where media are headed, usually through technology still in development. 4. Fresh, current examples. Fresh examples through the text are used to illustrate enduring points as well as capture new uses of the media to bring about social change, such as Dan Savage’s It Gets Better video project. (ex. p. 19) 5. Fully updated visual program. This edition offers dozens of powerful photos, sized and cropped for impact in the tradition of the best photojournalism. Captions underscore the key takeaways for each image, allowing you to appreciate the full force of the image. (ex. p. 95)
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