IMPROVE CRITICAL THINKING Learning objectives—Learning objectives highlight the major concepts and skills of the chapter through increased knowledge, application, and problem solving. Questions—At the end of each major section a series of questions ask you to test yourself to see if you can, in fact, accomplish the objectives. Comparison tables—Each chapter now contains a comparison table that compares samples of effective with ineffective messages. ENGAGE STUDENTS Messages in the Media—Each chapter is introduced with a photo from a television program that deals with the major topics of the chapter. Messages in the Media: Wrap Up—This feature at the end of each chapter invites students to reconsider that same television program in light of what they learned in the chapter. Viewpoints—Viewpoints captions accompany all interior photos and pose questions designed to elicit discussion of a variety of different viewpoints. Integrated media icons—Integrated media icons point you to a wealth of study tools, additional exercises (including video “Explore” activities), and video clips that are available on MyCommunicationLab. QR (Quick Response) Codes—QR codes take students to specific posts on The Communication Blog where they can read more about a topic, read the comments of others, and post their own comments. Social media coverage—Interpersonal communication via social media is now fully integrated throughout the book. Workplace communication—Special attention is given to interpersonal communication in the workplace. Culture—The newest research on the role of culture in interpersonal communication is included.