Introduces only those statistical concepts that are necessary to understand, interpret, and present social science research Complexity of calculations are reduced to those elements necessary for understanding the concept All concepts are introduced in the context of a social science application; text regularly answers the question, “Why statistics?” Interspersed practice questions (with answers) provide incremental checks of student understanding Graphical presentation and emphasis on what data “looks like” takes the place of theoretical explanations Friendly, conversational writing style, and open, workbook-like design reduce anxiety Pedagogy features to help with student learning: Now You Try It exercises: After a statistical concept is introduced, the student is given a few practice exercises to reinforce understanding. Answers to these exercises are provided at the end of the chapter. Uses/Misuses: Encourages students to be informed consumers of statistical information, by giving real examples of how statistics can inform or deceive. Eye on the Applied: Takes an important concept from the chapter and provides a case study example. Integrating Technology boxes: Shows how statistical software can be used to analyze and display data.  Step-by-step instruction for SPSS will be provided in a supplementary technology manual. MySearchLab with eText can be packaged with this text. MySearchLab provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. eText – Just like the printed text, you can highlight and add notes to the eText or download it to your iPad. Assessment – Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook. Writing and Research – A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.