At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success. Hallmark Features Two-part format—provides a unique structure for the text. Covers basic entrepreneurial concepts and the step-by-step process of writing a thorough business plan. Functions as both a core text and a how-to manual. Three complete business plans—appear in the text. Encourage students to evaluate business strategies for feasibility and think critically about their own entrepreneurial ideas. Highlight companies that are interesting and appealing, including a recording company, a vodka bar and nightclub, and a shoe retailer. Authentic cases—illustrate situations faced by other entrepreneurs. Provide an opportunity to learn from others’ circumstances. Motivate readers to think about their own entrepreneurial ideas and tendencies. Highlight real business opportunities such as low-carb food, space tourism, online auto sales, the beverage industry etc. Student CD-ROM—accompanies the text. Simplifies the task of business plan writing by offering a template that matches the format outlined in the text. Offers compatibility with software programs produced by Microsoft and Corel.