Uniquely organised chapter material. To make studying and learning easier, the beginning of each chapter contains a visual outline to demonstrate how the topics flow and includes page numbers to help students navigate through chapter material. All examples are pulled out of the narrative and highlighted so students can easily see where they are and decide whether or not to read them. Also, each topic area within the chapter is divided into three parts: Defined: Provides a dictionary definition of the topic Explained: Gives a brief explanation of the topic Applied: Talks about how businesses and people use the topic Get students straight to the point: Streamlined content. This text presents students with all of the material they need in concise chapters, without repetition or extraneous material.   Make studying and learning efficient and effective: End-of-chapter material. The end of each chapter contains a visual summary to show students material progression and includes the key terms, page numbers and fundamental end-of-chapter material that students can easily refer when they are studying and learning.   Present one-of-a-kind marketing information: Unique author perspective. Levens understands first-hand what is needed to be successful in marketing in the business world and he has brought that insight into his text. Besides being an academic, Mike Levens worked as  Brand Manager at SAAB, Head of Consumer Research for OnStar, and at various other leadership positions in GM.