Outlines the basic elements of the revenue management process and the keys to effective revenue management planning. RevMAP model provides a guiding framework–and logical wayto understand the revenue management process. Reveals the basic building blocks of revenue management success: identification of goals and objectives, development of strategies and tactics, execution of strategies and tactics, the analysis, evaluation and adjustment of strategies and tactics.  Relate material to each segment of the hospitality industry, including lodging and food & beverage; sports, entertainment, and event management; cruise, spa, and luxury RV resorts; and golf, gaming, and theme parks. A chapter devoted to trends and forecasts Professional profiles–highlight key issues and career paths. Internet exercises–appear at the end of each chapter.