Thoroughly Covers Basic Principles – Students will learn the basic concepts of psychological research, how to plan a research study, the different kinds of psychological research, how to analyse and interpret data, and how to write their own research report. Supports Student Learning – Concept Maps and Learning Objectives at the beginning of each chapter highlight key content for readers. Study questions throughout each chapter help students review material right after they have finished reading about it.Practice Tests at the end of each chapter allow students to assess their knowledge of the chapter material. Explores Research – The text presents research in a critical, creative way that students will not only understand, but be able to apply to real-world experiences. Challenge Exercises at the end of each chapter expose students to the activities required in the conduct of research study and ensure they are learning the skills they need to perform real-life psychological research.