Help Students Apply Knowledge from the Text to the Real World Eight new Chapter Openers. These feature more small and entrepreneurial enterprises. New cases are: Bridgecreek Development, Mercedes, Virgin Group Ltd., University Parent, Aravind Eye Care System, Chilly Dilly, inDinero, and Paula Jagemann. Eleven new short End-of-Chapter Case Studies. These are: Urban Decay, SarahCare of Snellville, Happy Belly Curbside Kitchen, BNI, MooBella, Gentle Rest Slumber, Holterholm Farms, Gelato Fiasco, The Bun Company, Khan Academy, and Anago Cleaning Systems. Seven new longer End-of-Chapter Case Studies. These are: Foursquare, Wahoo’s Fish Tacos, Rosi and Brian Amador, Chilly Dilly’s Ice Cream, Airbnb, AYZH, and iContact. All New Unit Cases. These are more current and relatable for students and include: Spanx, Kitchen Arts & Letters, Inc., Empact, Lee’s Ice Cream, ONLC, and Honest Tea. Step into the Shoes, Entrepreneurial Wisdom, BizFacts, and Global Impact Features. These have been updated and expanded with 29 new featured items including 22 Step into the Shoes, 1 Entrepreneurial Wisdom, 2 BizFacts, and 4 Global Impact Features. These features connect chapter content to business facts and examples to reinforce learning. Present Special Insights on Presenting and Writing a Business Plan Honest Tea Featured Business Plan. From its early stage funding search, it provides students with an interesting startup plan for a company that is also featured in the Unit 6 case. BizBuilder Business Plan Questions. These have been added to chapters to connect the content to student work using the business plan templates.