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IT Strategy: Issues and Practices, Global Edition

James D. McKeen, Heather A. Smith

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Pearson UK
  • 9781292080277
  • 9781292080260
  • Published at
  • Pressing
  • 2015
  • 3

About this book

Section I: Delivering Value with IT 1. Developing and Delivering on the IT Value Proposition 2. Developing IT Strategy for Business Value 3. Linking IT to Business Metrics 4. Building a Strong Relationship with the Business 5. Communicating with Business Managers 6. Building Better IT Leaders from the Bottom Up Mini-cases:    Delivering Business Value with IT at Hefty Hardware    Investing in TUFS IT Planning at ModMeters Section II: IT Governance 7. IT Shared Services 8. Delivering IT Functions: A Decision Framework 9. The IT Budgeting Process 10. Managing IT-Based Risk 11. Information Management: The Nexus of Business and IT Mini-cases:    Shared Services at RR Communications    Enterprise Architecture at Nationstate Insurance    IT Investment at North American Financial Section III: IT-Enabled Innovation 12. Innovation with IT 13. Big Data and Social Media 14. Improving the Customer Experience: An IT Perspective 15. Business Intelligence 16. Enabling Collaboration with IT Mini-cases:    Information Management at Homestyle Hotels    Innovation at International Foods    CRM at Minitrex    Customer Service at Datatronics Section IV: IT Portfolio Development and Management 17. Application Portfolio Management 18. Managing IT Demand 19. Creating and Evolving a Technology Roadmap 20. Enhancing Development Productivity 21. Information Delivery: IT’s Evolving Role Mini-cases:    Project Management at MM    Managing Technology at Genex Fuels    Working Smarter at Continental Furniture  

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