This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Business Communication Essentials boasts new content covering the latest trends in the industry: NEW! Comprehensive coverage of mobile business communication prepares students for the modern business world. NEW! Real-Time Updates, a dynamic element strategically placed throughout the text, connects readings to relevant media items online, including websites, videos, infographics, PowerPoint presentations, podcasts, PDFs, articles, and more. NEW! Examination of emerging workplace issues, including bring-your-own-device (BYOD) policies and digital fluency. NEW! Strengths and strategies for linear and non-linear presentations to help students plan, develop, and execute professional presentations. NEW! Revised treatment of media and channels, covering oral, written, and visual media choices along with digital and non-digital channels. NEW! Over 40 added examples and figures of business communication, including mobile and social media illustrations. NEW! Activities and exercises focused on mobile exchanges help students become acclimated to business etiquette and expectations across digital channels. NEW! In-depth sections reflecting the business world’s new realities: Job-search tools Mobile etiquette Optimizing content for mobile devices Organizing a presentation Design strategy for resumes Optimized organization to help students engage: Integrated “Improve Your Grammar, Mechanics, and Usage” workbook at the conclusion of every chapter to reinforce essential writing skills; complemented by the “Handbook of Grammar, Mechanics, and Usage” reference. Clear objectives open every chapter through the insightful “Communication Matters” element, highlighting core principles covered in that chapter. Reinforcing resources throughout the text, including “Test Your Knowledge,” “Apply Your Knowledge,” “Practice Your Skills,” and “Expand Your Skills” elements. Curriculum aligned to AACSB Learning Standards ensure rich learning experiences across a range of key skills; the American Association of Collegiate Schools of Business (AACSB) in a non-for-profit corporation devoted to higher standards in business education. Invaluable instructor resources: Modular organization empowers instructors to adapt the textbook to their own learning objectives Email hotline for instructors provides immediate answers to any questions or concerns. Business Communication Blog from the authors offer original articles and fresh resources, solutions, and activities to help instructors enhance their classrooms. Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint Presentations. MyBCommLab® is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Personalize learning with MyBCommLab BEFORE CLASS The Chapter Warm-up helps you hold your students accountable for learning key concepts in ea