This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. About the Book Show Students How Economics is Relevant NEW! Real-world business chapter-opening cases have been updated with new companies or the latest information. They set a context for learning while also sparking students' interest and providing a unifying theme for the chapter by showing how the economic concepts presented impact a real business. A Personal Dimension: Economics in Your Life feature in each chapter opener helps students relate to the material. Students are prompted to think about questions posed in this feature as they work through the chapter. At the end of the chapter, the authors provide answers to these questions. An Inside Look feature at the end of chapters 1-4 helps students apply economic thinking to current events and policy debates, and have all been updated for the sixth edition. These features consist of newspaper articles that illustrate how key principles have been used by the company featured in the chapter-opening case to make a business decision. The authors provide an analysis of the article, corresponding graph(s), and Thinking Critically exercises. Additional articles and analysis are updated weekly on MyEconLab. NEW! 38 Making the Connection features help students tie economic concepts to current events and policy issues by revealing how the information they are learning has been used in actual situations. NEW! and UPDATED! Figures and tables have been added and/or updated to present information in an easy-to-read format. UPDATED! End-of-chapter problems have been either replaced or updated and some include graphs for students to analyze. UPDATED! Real-Time Data Exercises. Easy to assign and automatically graded, Real-Time Data Analysis exercises use up-to-the-minute, real-time Macroeconomic data. These exercises communicate directly with the Federal Reserve Bank of St. Louis’s FRED site, so every time FRED posts new data, students see new data. As a result, Real-Time Data Analysis exercises offer a no-fuss solution for instructors who want to make the most recent data a central part of their macro course. NEW! and UPDATED! Content Changes by Chapter Chapter 1: New discussion of whether smart devices will revolutionize health care, along with analysis of how Google is adding to its growing list of technological innovations by partnering with Swiss pharmaceutical company Novartis to develop smart contact lenses to help patients manage diabetes, have been added. A new Solved Problem examines how managers at medical technology firm OraSure use marginal analysis to make an advertising decision. A new Making the Connection examines how opportunity costs can help us understand why many students have stopped attending college football games. Chapter 2: New discussion of the manufacturing decisions managers at Tesla Motors face, has been added. An Inside Look discusses the resources Apple has assembled to meet an aggressive plan to develop and produce an electric vehicle as early as 2020. A new Making the Connection uses Sir Arthur Conan Doyle’s legendary character Sherlock Holmes to illustrate copyright laws for books and movies. Chapter 3: New discussion of the market for smartwatches is included. An Inside Look examines how the Apple smartwatch is inspiring the development of other wearable devices. Three new Making the Connections: “Are Smartw