Focus on globalization, innovation, and sustainability A completely new chapter on Global Strategy has been added. While globalization is discussed in every chapter of the book, including a Global Issues section in each chapter, this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance. Vignettes on sustainability, globalization, and innovation appear in every chapter of the text. Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, KTMrcher, Toyota, Purbani Group, and United Airlines, among many others. Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example. Functional strategies are examined in light of outsourcing. Extensive additions have been made to the text from both strategy research and practical experience. Help students apply concepts to real-life scenarios 13 comprehensive cases have been added to support 14 popular full-length cases and 6 mini-cases. A Case Instructor’s Manual includes detailed suggestions for its use, teaching objectives, and examples of student analyses for each of the full-length comprehensive cases. Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. · Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow. · Personal Inventory Assessment (PIA) is a collection of online exercises designed to promote self-reflection and engagement in students, enhancing their ability to connect with management concepts. Assessments are assignable by instructors who can then track students’ completions. Student results include a written explanation and graphic display that shows how their results compare to the class as a whole, and can be used to promote classroom discussion.
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