Focus on globalisation, innovation, and sustainability NEW! A completely new chapter on global strategy has been added. While globalisation is discussed in every chapter of the book (including a Global Issues section in each chapter), this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance. NEW! and UPDATED! Vignettes on sustainability, globalisation, and innovation appear in every chapter of the text. UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others. NEW! Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example. Functional strategies are examined in light of outsourcing. UPDATED! Extensive additions have been made to the text from both strategy research and practical experience. Help students apply concepts to real-­life scenarios A Strategic Management Model begins the first twelve chapters and provides a structure for both content and case analysis. Strategic Audit. A professional framework for case analysis, in terms of external and internal factors, takes students through the generation of strategic alternatives and implementation programs. Experiential Exercises focus on the material covered in each chapter, helping readers apply strategic concepts to an actual situation.