Guide Student’s Learning   The 16th edition, Global Edition, is 40 percent new and improved from the prior edition. A brand new Cohesion Case on Nestlé (2016) is provided. Nestlé is one of the most successful, well-known, and best-managed global companies in the world. Students apply strategy concepts to Nestlé at the end of each chapter through brand new Assurance of Learning Exercises. Chapter 2 on Outside-USA Strategic Planning is shortened by 30 percent but provides new coverage of cultural and conceptual strategic-management differences across countries, as doing business globally has become a necessity in most industries. Chapter 3 on Ethics, Social Responsibility, and Sustainability provides extensive new coverage of ethics, workplace romance, flirting, hiring away rival firms’ employees, wildlife welfare, and sustainability. This text emphasizes that good ethics is good business. Unique to strategic-management texts, the sustainability discussion is strengthened in this edition to promote and encourage firms to conduct operations in an environmentally sound manner. Respect for the natural environment has become an important concern for consumers, companies, society, and AACSB-International. Chapter 5 on Vision and Mission Analysis is 60 percent new, featuring more customer-oriented statements.   Unique Assurance of Learning Exercises help students apply chapter concepts and prepare them for strategic-management case analysis. 11 new one-page Mini-Cases that focus on Ryanair, Airbus Group SE, Etihad Airways, Tiger Brands, Citizen Holdings Company, Bank of China, Woolworths Limited, Hyundai Motor Company, Tata Motors Limited, Horizon Pharma, and Broadcom Limited appear at the end of each chapter, along with questions designed to apply chapter concepts. Two, original, half-page Academic Research Capsules in each chapter showcase how new strategic-management research is impacting business practice. Implications for Strategists and Implications for Students sections highlight how companies can best gain and sustain competitive advantages. Exemplary Company Cases in each chapter showcase a global company (from Singapore Airlines, Honda Motor Company, and Bank Audi Group, to Petronas, Samsung Electronics, Volkswagen, and Michelin) that is employing strategic management exceptionally well. More than 200 new examples bring each chapter to life. Narrative on strategic management theory and concepts is presented in every chapter. New Issues for Review and Discussion are provided at the end of each chapter. All current readings at the end of all chapters are new, as new research and theories of seminal thinkers are included. However, practical aspects of strategic management are center stage and the trademark of this text. Every sentence and paragraph has been scrutinized, modified, clarified, streamlined, updated, and improved to enhance the content and caliber of presentation. UPDATED! An enhanced Author Web site provides new author videos, case and chapter updates, sample case analyses, and the popular Free Excel Student Template (www.strategyclub.com), which enables users to more easily develop strategic-planning matrices, tables, and case analyses. Using the template, students can devote more time to applying strategy concepts and less time to the mechanics of formatting.   Also available with MyManagementLab® MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Wi