I. LOOKING AT THE BUSINESS ENVIRONMENT 1. Business Basics 2. Economics and Banking 3. Ethics in Business 4. Business in a Global Economy II. STARTING AND STRUCTURING A BUSINESS 5. Small Business and the Entrepreneur 6. Forms of Business Ownership III. MANAGING A BUSINESS AND EMPLOYEES 7. Business Management and Organization 8. Motivation, Leadership, and Teamwork 9. Human Resource Management 10. Online Business and Technology 11. Production, Operations, and Supply Chain Management IV. PRINCIPLES OF MARKETING 12. Marketing and Consumer Behavior 13. Product Development, Branding, and Pricing Strategies 14. Promotion and Distribution V. PRINCIPLES OF FINANCE 15. Financing and Accounting for Business Operations 16. Investment Opportunities in the Securities Market