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International Business: The Challenges of Globalization, Global Edition

John J. Wild, Kenneth L. Wild

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Pearson UK
  • 9781292262314
  • 9781292262253
  • Published at
  • Pressing
  • 2019
  • 9

About this book

PART I: GLOBAL BUSINESS ENVIRONMENT 1. Globalization PART II: NATIONAL BUSINESS ENVIRONMENTS 2. Cross-Cultural Business 3. Political Economy and Ethics 4. Economic Development of Nations PART III: INTERNATIONAL TRADE AND INVESTMENT 5. International Trade Theory 6. Political Economy of Trade 7. Foreign Direct Investment 8. Regional Economic Integration PART IV: THE INTERNATIONAL FINANCIAL SYSTEM 9. International Financial Markets 10. International Monetary System PART V: INTERNATIONAL BUSINESS MANAGEMENT 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees

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