Taps into today’s students’ (Generation Z’s) interests and learning styles · Visual learning features, such as interactive media and videos as well as exhibits, maps, and other visual aids help students learn the material. Highly accessible writing and explanations engage students · Chapter-opening and -closing cases feature modern firms and subjects such as Apple, IKEA, Vodafone, H&M, K-pop, born global firms, social media in China, and the global movie industry, stimulating students’ desire to learn more about IB. · Exercises and activities improve students’ critical-thinking and problem-solving skills. · Watch It features links to 1 or 2 custom-designed videos on IB that clarify and provide real-world context to concepts and explanations. · All content is contemporary and reflects trends in international business today. Pedagogical resources aid students’ learning · You Can Do it - Recent Grad in IB Biographies feature 11 actual university graduates who have embarked on fascinating careers in IB, inspiring students to do the same. Also available anytime, anywhere with the standalone, digital Pearson eText, or via Pearson MyLab Management, which includes the Pearson eText. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Learn more about Pearson eText. MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about Pearson MyLab Management.