New chapters on social media and mobile research outlining approaches to gathering data from these  important new channels together with the challenges researchers face when trying to do so A dedicated chapter on research ethics, particularly ensuring that researchers are familiar with the new privacy challenges relating to data collection through social media and the emergence of big data More than 40 new and updated cases studies to reflect the latest research thinking from leading brands and research companies A focus on why topics are studied, as well as the what and A major focus on the impact of new technologies upon marketing research and the opportunities they generate for new methods, including topics such as data protection, visual communication techniques , web analytics and the wide availability of secondary data sets.