John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.   Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.   David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.   Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.