Cover the most current and essential topics in MIS · UPDATED and EXPANDED - The chapter on Artificial Intelligence (AI) – including machine learning, natural language systems, computer vision systems, and robotics – has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business. · NEW - The chapter on Making the Business Case for Systems has been rewritten to provide expanded coverage of techniques and decision making criteria for developing a business case for the acquisition and deployment of information systems and related technologies. · UPDATED - Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms. · UPDATED and EXPANDED - Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services. · UPDATED - New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising. · UPDATED - Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include: o Supervised and unsupervised learning o Edge computing o 5G networks o General Data Protection Regulation (GDPR) o Mobile device management (MDM) o Data governance o Dark web Connect classroom knowledge to future careers · UPDATED - The Video Cases collection, including 28 video cases – two or more per chapter – and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video. · A Career Opportunities section in each chapter shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements. · Interactive Sessions – two short cases in each chapter – have been redesigned for use in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions. · Hands-On MIS Projects – two management decision problems, either a hands-on application software exercise or web page and blog creation tools, and a project that develops Internet business skills – close each chapter. · Collaboration and Teamwork Projects in each chapter encourage students to work in teams to use Google Drive, Google Docs, and other open-source collaboration tools. MyLabTM MIS is not included. Students, if Pearson MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. · Deliver trusted content: You deserve teaching materials that meet your own high standards for
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