Discover the story of your data using the essential elements of associations and correlations Key Features Get a comprehensive introduction to associations and correlations Explore multivariate analysis understand its limitations and discover the assumptions on which it's based Gain insights into the various ways of preparing your data for analysis and visualization Book Description Associations and correlations are ways of describing how a pair of variables change together as a result of their connection. By knowing the various available techniques you can easily and accurately discover and visualize the relationships in your data. This book begins by showing you how to classify your data into the four distinct types that you are likely to have in your dataset. Then with easy-to-understand examples you'll learn when to use the various univariate and multivariate statistical tests. You'll also discover what to do when your univariate and multivariate results do not match. As the book progresses it describes why univariate and multivariate techniques should be used as a tag team and also introduces you to the techniques of visualizing the story of your data. By the end of the book you'll know exactly how to select the most appropriate univariate and multivariate tests and be able to use a single strategic framework to discover the true story of your data. What you will learn Identify a dataset that's fit for analysis using its basic features Understand the importance of associations and correlations Use multivariate and univariate statistical tests to confirm relationships Classify data as qualitative or quantitative and then into the four subtypes Build a visual representation of all the relationships in the dataset Automate associations and correlations with CorrelViz Who this book is for This is a book for beginners – if you're a novice data analyst or data scientist then this is a great place to start. Experienced data analysts might also find value in this title as it will recap the basics and strengthen your understanding of key concepts. This book focuses on introducing the essential elements of association and correlation analysis.