Highlights of the DIGITALUPDATE in MyLab Entrepreneurship (available for Spring2021 classes) Videos help students understand why they’re learning key concepts and how to apply them in their careers. New videos feature modern, “hot” topics, which are more relevant to students in today’s classrooms. Entrepreneurship Project-Based Exercises help bridge students’ understanding of key concepts and the application of those concepts into real-world deliverables.   About the book   Teach through real-world examples Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms. What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been made in the past. Boxed features focus on topics like how entrepreneurial firms can use collaborative software to help team members reach their goals, the need to develop and test a prototype of a product or service as a means of determining how to meet customers’ needs, and how growing too quickly overwhelmed a firm’s ability to properly manage its cash flow. End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter, which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures.   A clear and organized text engages students in a step-by-steplearning model Industry insights from practicing entrepreneurs, firms, and businesspeople are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others. The authors present readers with a solid foundation in entrepreneurship, using current examples of actions being taken by entrepreneurs and start-up firms.   MyLab® Entrepreneurship is not included. Students, if MyLab Entrepreneurship isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Entrepreneurship should only be purchased whenrequired by an instructor. Instructors, contact your Pearson representative formore information.