Modern themes in e-commerce Opening, closing, “Insight On,” and other extensive cases throughout the text are all new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses. The impact of the Covid-19 pandemic on e-commerce is reflected throughout, with special attention paid to the pandemic's effect on the expansion of on-demand services, the small business shift to e-commerce, Internet infrastructure challenges, and the quest to compete with Amazon. Data, figures, and tables have been updated through October 2020 with the latest marketing and business intelligence available from a range of industry and government sources. Hundreds of examples Up-to-date discussion of security threats includes the recent cyberattack on Iran's nuclear facilities, malvertising, ransomware attacks, Covid-related phishing scams, and zoombombing. New technologies and protocols for enhanced security are also addressed. A thorough examination of current privacy issues includes contract tracing apps and the tension between privacy and public health, the recent invalidation of the Privacy Shield, the most recent privacy-related challenges for Facebook®, and evolving privacy issues with location-based proximity marketing. Current issues in social networks includes a discussion of TikTok®, MeWe®, the impact of the pandemic on usage, social networks “fails” and issues, the continuing controversy over Facebook® algorithms, and the decline of online auctions.