How to build the perfect digital marketing plan that boosts results. PR Smith's SOSTAC® Planning System can be learned in 3 minutes and applied, immediately, to any plan (business plan, marketing plan. digital marketing plan, integrated marketing plan, even your own life plan. Voted in the Top 3 Marketing Models worldwide by the Chartered Institute Of Marketing’s Centenary Poll, the SOSTAC® Planning System is used by both blue chips and start-ups because of its crystal clear simple, logical structure. SOSTAC® delivers a reassuring sense of order, as it reduces the chaos of information overload and structures a plan into a focussed set of tactics and actions driven by a carefully structured strategy, built from focused analysis and crystal clear objectives. Many organisations use it also to pitch for business, since it gives a reassuring sense of order to what might have been an unnecessarily complex proposition. That’s why professionals use it all over the world. The SOSTAC® planning framework was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. SOSTAC® has since been adopted by Linkedin, KPMG, Greenpeace and many more blue-chips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: - Situation Analysis (where are we now?) - Objectives (where are we going?) - Strategy (how do we get there?) - Tactics (details of strategy incl. marketing mix) - Actions (checklists, guides, systems & internal marketing) - Control (how do we know if we are going to get there?) Here’s what some say: “Essential reading and an invaluable reference guide” Institute of Direct and Digital Marketing “A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global “Highly acclaimed planning system - even for experienced digital marketers” David Green, Head of Global Digital Marketing, KPMG “Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC® gives you an awesomely simple framework to put that right.”