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Consumer Behaviour A European Outlook

Leon G. Schiffman, Havard Hansen, Leslie Lazar Kanuk

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Pearson UK
  • 9780273736950
  • 9780273736950
  • Published at
  • Pressing
  • 2012
  • 2

About this book

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

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