Introducing Marketing Communications Marketing Communications: Strategies and Planning Marketing Communications: Objectives and Positioning Evaluation and Metrics Advertising: Role, Forms and Strategy Public Relations: Principles and Practice Direct Marketing and Personal Selling Sales Promotion, Field Marketing and Brand Experience Messages and Creativity Media: Principles and Practice Digital and Other Interactive Media Media Planning in a Digital Age Marketing Communications Using Digital Media Channels Global Marketing Communications Decisions I Global Marketing Communications Decisions II Marketing, Truth, and Advertising