In pork, colour and texture are the two most significant factors influencing consumer perceptions of quality. It is therefore important to understand the many factors that can affect pork colour and texture, because these factors influence purchasing decisions. Furthermore, those in charge of marketing pork must be informed regarding the assessment methods available to monitor, evaluate and categorize pork colour and texture. In this chapter, we will explore the biological and environmental factors that affect colour and texture in pig meat. We will then introduce and discuss existing and potential methods for assessment of the colour and texture attributes of pig meat.