International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to international business in higher education. The book is suitable for many different programs in which international entrepreneurship, international trade, international management and globalization are part of the curriculum. This new, third edition has been updated with new business cases and the latest facts & figures. Topics such as blockchain and INCO terms 2020 have now been added to the book. There is also more in-depth attention for organizational models on a global scale and new developments in international business relationships, for instance with the countries along the silk route. The interesting cases and the numerous real-life examples make it clear that international entrepreneurship mainly revolves around the dynamic international environment.
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